Will You Buy and Wear the Man-Bra?

June 10, 2015

As reported by The Mirror, blokes with moobs or man boobs just got lucky with the release of the first ever man-bra in the world. Are you up for this functional undergarment trends targeting men?

The man-bra is called the Floral Goodnight Bra, and it is made of a special garment in Japan that promises “round-the-clock protection against the effects of gravity.” Known in Japanese as Kahei Oyasumi Bra, the product also promotes “much-needed support” during your sleep.Will You Buy and Wear the Man-Bra

Sure enough, not many men are aware of the existence of the special man-bra, as confirmed by Tokyo seller Kaku Nishioka in the publication’s interview. But Kaku highlights the promises of the man-bra, including finding everything “held firmly in place and looking good the next day.”

The shop owner is pointing even to men with good pectoral muscles, who have just about the same risk as women in having their breasts gradually stretched and left out of shape.

Here’s another potentially good news for their target market: there is a matching underwear designed to hold men’s power drill firmly in place. The bra and pants, however, are designed in a floral pattern of pink, yellow, and lime green, which aren’t exactly manly colors to begin with.

Amid criticism of the science behind the bra, it is believed that it helps raise awareness of the rising prevalence of moobs, which can be due to excess breast fat (from obesity) or a condition known as gynecomastia. This condition usually stems from hormone imbalance and can be addressed via supplementation, using a chest binder, or surgery in extreme cases.

Would you be man enough to wear the man-bra, or find that it is another silly consumer trend that will eventually die a natural death?

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